Social media… ahhh the buzz that is social media. Everyone that knows anything at all about marketing knows that social media plays an important part in your marketing plan.
Unfortunately what many people don’t realize is that there is a right way and a wrong way to use social media. Using it the wrong way will do more than divert traffic elsewhere… using social media the wrong way can actually hurt your business!
Now, I caution you to be very leery of anyone that touts themselves as a “social media expert/guru.” There are so many aspects to social media that it is impossible for anyone to be an “expert” with social media. Can they be an expert with Facebook, Linked In, slideshare, Twitter, blogging…. yes, they can. Trust me on this one, I have talked to, interviewed and worked with a number of very knowledgeable social media geniuses and even they will tell you that there is no such thing as a social media expert.
Here we will go over the different tools and tactics that can be used in social media. My goal here is to teach you a few basic strategies to use to lay the foundation for using social media for market your business.