Hidden Cost of Employee Engagement

The Cost of Employee Engagement

Consider the fact that at any given moment more than 50% of your employees are actively looking for a new job. Coupled with the fact that 87% of the workforce does not feel engaged.

Lack of employee engagement can cost your organization hundreds of thousands of dollars. On average, the cost of replacing an employee is figured by estimating 20% of their salary. If you are paying a manager $55,000/ year the “cost” to replace them is $11,000.

In reality, the cost of that unengaged employee that left for a better culture, better environment, better job possibly doing the exact same thing he or she was doing in your organization is far greater than that $11,000. You have to factor in the downtown cost of that position being vacant, the cost of the knowledge that individual took with them and the cost of getting his or her replacement up to speed once they start.

According to the Society of Human Resource Management, the total turnover cost can range from 100% to 300% of the base salary.

  • cost of offboarding – benefits continuation, severance, and administrative record keeping, payroll
  • hiring cost – advertising, interviewing, hiring
  • onboarding cost of new hire – management’s time, training
  • Productivity loss – it can take a new person 1-2 years to reach the productivity of the person that left

How many times can your company afford that cost?

This is just the internal cost, think of the external impact on your customers.

Better Engagement = Solid Economic Health

There are many managers and leaders that believe that employee engagement’s ultimate goal is higher workplace happiness and satisfaction. Truthfully though, having employees that are highly engaged result in better business outcomes.

Engaged employees are more likely to stay with your organization. They have a stronger connection to the mission and purpose of your company, which makes them the most vital weapon your company has because they are excellent brand ambassadors.

In one corporation I worked in, I had a discussion with the HR manager. She was telling me that one of the biggest issues she was facing hiring people for the many openings the company had was that the talent pool they attracted just didn’t fit the need. Their skills and experience were not strong enough.

I asked her if she ever considered that the reputation the company had amongst people in the industry she was looking to hire in was the problem. Meaning that the culture of the company was negative. A number of employees had left or were forced out of their jobs, didn’t she see how those negative experiences former employees had impacted the market. The word got out, that if you were experienced and good at what you do, go work somewhere else where you will be appreciated and valued.

Her response, “I didn’t think about that. You could be right.”

Lack of employee engagement doesn’t just result in higher turnover, it can also lead to difficulties in finding the talent you need.

Employee Engagement Encompasses What?

Earlier I alluded to the fact that employee engagement is not just about having a happy workplace and being satisfied with the job you have. Believe it or not, you can have employees that are happy and disengaged. Job satisfaction and employee engagement are not interchangeable.

Employee engagement, at its core the reason an employee gives to the mission of their employer. This means it is the scope of the employee on an intellectual, emotional and physical basis. Engaged employees will drive your organization forward because they believe in it. They are committed to it.

Your company needs to have engaged employees because the cost of not having them could severely stunt your company growth if not close your company altogether.

Experience, the Presidency and the position of Celebrity

Originally I posted this on my Facebook page, and though it has very little to do with writing or marketing from the traditional standpoint… it has everything to do with the concepts behind it. I do ask for forgiveness as I did get on my soap box for this “little rant” but I want you to think. Not only about what is going on in this country right now but why the content below is important.

Here is the link to the Robert DeNiro video referenced below

For the most part I have shared political media for the sake of making whoever stops to read the post to think.

While I completely agree with what Mr. DeNiro has to say in this video, my point of this post is more to get you to see the ridiculousness of what is happening, right now, in this country.

There are more than a handful of videos that have been put together with celebrities endorsing a candidate. There have been more than a handful of videos and ads put together with celebrities and no as famous people urging me… you… us to get out and vote.

The majority of these ads/videos are then followed by an onslaught of negative comments from Americans talking about why in the world should we listen to these celebrities… what do they know, they are just stuck in their own little world and don’t understand the struggle that everyday people are facing.

I have seen it go as far as people attacking that individual celebrity for things they have done in their personal life and questioning the judgement of that celebrity on anything that has to do with what is best for this country.

My fellow Americans… I am speaking specifically to those that attack celebrities for using their position in society during political debates…

What in the hell do you think Donald Trump is?

Donald Trump, is a celebrity… who has money… that decided to throw his hat in the political spectrum to insight a violent revolution in this country.

Before you get all upset and want to rant on and defend him and tell me how I am wrong about what I am saying… after all I am a woman and as we all have seen multiple times, Trump has very little value for women think or say. If you don’t fit into what he deems “worthy” you are ignored or cast aside.  I am not saying go out and vote for Hillary Clinton.

What I am saying is that you have to be intelligent enough to realize that the very thing you are accusing others of doing IS THE EXACT THING YOU ARE DOING. You, and every day citizen… that has the power to change the world are endorsing a celebrity that talks out of his ass just to get a reaction out of you.

Explain to me precisely how Donald Trump is a good thing for our country, for our people?

I dare you to answer that question more intelligently than Mr. Trump himself would be able to.

Let me explain that in simpler terms, answer the question. Don’t dance around it. Don’t rephrase the question as a statement. Don’t turn it into what Hillary Clinton has done or hasn’t done.

EXPLAIN to me how Donald Trump is going to fix this country. HOW is he the better choice?

What has he done to improve social injustice in this country?

What has he done to create jobs for Americans?

How has his professional efforts improved society?

What has he done to change our country for the better? Ever?

You all bitch about career politicians and complain that one of the biggest issues you have with Hillary Clinton is that she has “been doing this for so long and only now she is wanting to make changes.”

Stop for a moment and think about that.

Hillary Clinton has fought her way up through the system ALL along the way she has fought for the rights of women and to eradicate social injustice across the country for all minorities.

Just as a woman in any other realm in this country she has had to work harder, been held to stricter standards and had every decision she has ever made scrutinized by others that have done less… or gotten farther faster simply because they are not a female.

Yet she never stopped. She has admitted to her mistakes and has worked to be better, learned from the mistakes and progressed forward.

She is the most qualified presidential candidate the United States has ever had based on experience ALONE.

Wait… think again.

At no other point in this wonderful country of ours… has our culture or society been accepting of a woman for President.

At no other point in this wonderful country of ours… has a woman had the support to run for President.

At no other point in this wonderful country of our have we allowed someone with absolutely NO experience in the political world RUN FOR PRESIDENT!

For all of your people out there that criticized Barack Obama for his “lack of experience” in the political sector with the comments of how it was a bad idea to have someone with so little experience hold the office of President you NOW want to support a man that cannot operate his own businesses legally or ethically?

You prefer no experience over profound experience?

You prefer unintelligent remarks that demean other people over a movement for social justice?

THINK about that.

We the people have to be smarter than that. We have to be… we NEED to be. If we are not we stand to make a decision that will tear apart this country even more so than this political roller coaster already has.

Regardless of your political views, your stance on social issues… what is most important is that you vote. That is the most important part of all of this. Vote, get out there and exercise your right to vote. If you feel that strongly about what is happening in this country that you truly want to see things happen… see things get better, VOTE.

Thank you for taking a moment… I will step down off of my soap box now.

Alex’s Lemonade Stand and My Lifelong Dream

The job posting that I came across for Alex’s Lemonade Stand Foundation is that reminder from the universe. Please check out my Facebook post… and then share their page, get involved. Even if I do not get the honor or working for them at least I will do my part of working with them to raise awareness.


Good morning Facebook friends and family. I wanted to take this lovely Sunday morning and share an incredible foundation…

Posted by Jennifer Shakeel on Sunday, March 6, 2016

Community, a Human Experience

If there is one constant in my life it is that the human experience has always fascinated me. People intrigue me.  I don’t mean this facetiously.  Through my 42 years of life I have learned a lot about people, personally and professionally as well as intentionally and unintentionally.

When I was in college working towards my nursing degree I also did a lot of course work in Criminal Justice and Psychology. Back then it was because I was going to be a nurse first and use nursing to work my way through law school. The goal, to never be out of a job, but deep down it was because both fields allowed me to work with people where they were at. To help them I HAD to understand who they were and how they got there… and then help them get to where they wanted to be.  It’s my life purpose I realized a few years ago.

Today, I want to focus on human interaction, professionally. More to the point what it means to work in an environment where a true community has been created and how the “threat of invasion” from an outside force proves the existence of that community.


Essential Elements of a Community

To be honest, I had never really thought about a community in the workplace. It isn’t that I didn’t think they existed, I just never really thought about it until recently based on an experience.

Just to cover the bases, let’s talk about what it takes to create a community. There has been considerable research done on this topic, what brings people together. It appears as though there has been only one theory that has been able to stand the test of time. The theory is called “Sense of Community.”

This theory was formed by two social psychologists, McMillan and Chavis in 1986. Their theory can be described in one sentence,

 “Sense of community is a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through their commitment to be together (McMillan, 1976).”

They go on to describe the four factors that contribute to a sense of community.

How about if we take a closer look at each of these factors to see how you can use them to make your community as healthy as possible.

You may already have the starts of a community in your workplace. While you read through the psychological factors I request that you think about the most successful community you are a part of. Does that community have these factors?


Membership is the feeling of belonging or of sharing a sense of personal relatedness. It includes five attributes:

  • Boundaries– How do people become members and what are the boundaries keeping others out
  • Emotional safety – By building boundaries and including the right people, you create trust and a feeling of safety
  • A sense of belonging and identification– Members must feel like they fit in and that this is “their community”
  • Personal investment– If members contribute or make sacrifices to the community, it enhances their sense of community
  • A common symbol system – Sharing a symbol like a sports team jersey or gang colors creates a sense of community

In other words, it is important to not just invite anyone and everyone to your community. Think about what you want your community to be about and who would make your community better. Make sure that anyone who joins is going to be a good fit.

By setting boundaries to getting into a community, you make members feel special and create a higher level of trust.


The second element is influence, or a sense of mattering. It has to work both ways, with members feeling like they have influence over the community and the community having influence over the members

Influence also speaks to the concept of giving first before asking for anything. The theory states that:

“People who acknowledge that others’ needs, values, and opinions matter to them are often the most influential group members, while those who always push to influence, try to dominate others, and ignore the wishes and opinions of others are often the least powerful members.”

Create an environment in your community where members feel like they have a say in what happens.

Each member should know that someone is listening, no matter what, even if it’s just the community manager.

And for a community to have influence over its members, it simply has to become a place that they care about. It has to provide them with value that they don’t want to lose.

Integration and Fulfillment of Needs

This essentially means that by joining a community a member gets what they hoped to get by joining. It reinforces the idea that your community, like any other product, needs to solve a problem for its members in order to make it worth their time and contribution.

This could be looked at as a “reward,” for being part of the community. This can be as concrete as knowing that when you need a question answered that there is a person in the community that will get that answer for you. Or it could be an intangible reward such as a feeling of belonging, a support network, inspiration, thoughtful conversation, knowing that someone has your back, etc.  

Members need to feel rewarded in some way for their participation in the community in order to continue to contribute.

Shared Emotional Connection

All healthy communities have a story.  Members will have a history of experiences together and the belief that there will be more experiences together in the future.

McMillan & Chavis provide an example:

“This is the feeling one sees in farmers’ faces as they talk about their home place, their land, and their families; it is the sense of family that Jews feel when they read The Source by James Michener (1965).”

These experiences form a long lasting, emotional connection. That’s why a community that goes through a crisis often comes out much stronger because they’ve now shared a difficult situation, forging a strong emotional bond amongst members.

This factor is believed to be the “definitive element for true community”.

Curious to see where your community is at; click here for a quantitative analysis.

I am always interested in your feedback and would love to hear about your community and how it came into being, how you have rallied to protect against an invasion/threat.


The Bridge to Something Better

There have been many times in my professional career that I have sat and tried to figure out the best way to help as many people as I can achieve the goals that they have. The reason being, I have found most people want to be successful they just don’t know how.

People tend to get stuck in the thought process that just because they want it, it is going to happen. They jump in all gung-ho thinking that in no time success will fall on to them. After a few months reality sets in, the excitement wears off. The fact that damn it all work, REAL WORK is going to be what it takes to get that success they are dreaming of.

Now, there are those that will just throw in the towel, go back to the grind… be an employee somewhere… they will be stuck. More often than not though, the majority of the people are willing to put in the work they just don’t know where to start.

Usually this is where I come in. We sit down, we figure out what it is that they really want to do… what they really want to accomplish. We devise a plan and they set out on their merry way to take on the world. Or we take a look at what they want to do and I create a plan and in the process of doing marketing for them I teach them how to do it on on their on.

What I have found in the last couple of years is that really what I excel at is putting the pieces together for them. Creating that image from all the pieces, helping them identify their brand… their message… their goals. Outlining the keys to success. Maybe I shouldn’t say that is what I excel at as much as it is what I am most passionate about doing… what I love doing. Helping them through the process.

So I had to figure out how I was going to be able to do that and still provide quality branding and marketing services. I found a partner. A team really of experts that excel at marketing, who are as committed to the success of my clients as I am.

This was my bridge to something better.

So, what we are doing to help my followers, my clients past, current and new is offering a jump start to success package. This does a couple of things, it helps you get the return that you need on your marketing investment with a high targeted audience of people that are already looking for you. While typically there are NO contracts, with this offer you buy three months and your fourth month is free. The awesome thing about that is that they don’t have to be 4 consecutive months… they can be spaced out around your business needs… specials you want to run AND month one starts the moment you go live NOT the moment you sign up and pay.

If you are interested in learning more about this offer send me an email or give me a call 858-707-5048 is the office number. (That number accepts texts as well) So we can set up a personalized initial consult and I can really go over everything with you.

Just think, that phone call could result in significant profitability improvements by this time next month!


You can also just fill out the form below and I will give you a call.

BigFoot Social bus_card

The Biggest Loser Controversy

So this week all the talk just about everywhere that doesn’t involve Justin Bieber is the winner of the hit reality show The Biggest Loser. Her amazing transformation has been seen both as miraculous and drastic. There are people on both sides of the fence saying that it was unrealistic and those that are congratulating her.

I have also seen a number of sites and trainers and experts fight over the reasons people gain weight and lose weight.

To that, I have this to say, STOP IT!

We are all missing what is really going on here, and if we as a society do not stop this fat bashing versus fit or skinny bashing America will continue to be a nation of pill popping, super-sized laden land of obesity.

Social Media

Social media… ahhh the buzz that is social media. Everyone that knows anything at all about marketing knows that social media plays an important part in your marketing plan.

Unfortunately what many people don’t realize is that there is a right way and a wrong way to use social media. Using it the wrong way will do more than divert traffic elsewhere… using social media the wrong way can actually hurt your business!

Now, I caution you to be very leery of anyone that touts themselves as a “social media expert/guru.” There are so many aspects to social media that it is impossible for anyone to be an “expert” with social media. Can they be an expert with Facebook, Linked In, slideshare, Twitter, blogging…. yes, they can. Trust me on this one, I have talked to, interviewed and worked with a number of very knowledgeable social media geniuses and even they will tell you that there is no such thing as a social media expert.

Here we will go over the different tools and tactics that can be used in social media. My goal here is to teach you a few basic strategies to use to lay the foundation for using social media for market your business.

Why You Are Here

The purpose of this blog is to help any and everyone that is looking to build a strong online presence in the hopes of generating business, increasing business or just letting the world know they exist.

Too often an individual or business has an idea that the best way to increase their sales/profits is to throw some content on the web, get a fan page on Facebook and contribute something to a blog here and there. All done in the hopes that it will drive traffic to their site. That it will make people want to do business with them. What they are missing is thinking about what image they are projecting to the world.

Yes, the world. Remember the internet makes it possible for anyone anywhere to find you at any time of the day. A few simple terms placed in search box and BAM there is a whole list of things that fit that criteria. Have you done a search on your name, your company’s name or products that you offer. Do you have any idea what people are saying and thinking about you?

It’s time for you to take your online reputation and your brand seriously. It is the only way that you are going to create the type of business you want. I am here to help. Years of experience, gifted with words and the ability to communicate with people where they are at.

I am going to help you get to where you want to be!